Smyths Toys ‘If the world were a toy’

The ‘If I were a toy’ idea had been a running for a few years, but in 2020 we really wanted to take the idea and the production up a level and envisage a world where people turned into toys. Brought together beautifully by Chris Balmond, Outsider and Freefolk, the ad took Smyths advertising to a whole new level and in turn secured over 50 million YouTube views worldwide.